CRO for small & medium size businesses

---

CRO or Conversion Rate Optimization is all about getting your visitors to take a desired action. Whether that is buying a product online, making and enquiry or dialling a phone number, you need to give reasons as to why should a visitor to your website should take action. Conversion rate optimisation is about relevant appealing content, ease of navigation, the right content and calls to action at the right place. 

To achieve this you need to test different versions of your page to get optimal results.